Ikea Is Serious Enough About Gaming To Attend Tokyo Game Show

An Ikea gaming chair with a desk and monitor comprise Ikea's TGS booth.

This largest surprise of TGS 2021? Ikea.
Graphic: ヤマダユウス型 | Gizmodo Japan

This 2021 Tokyo Activity Clearly show, like previous year’s, is an online affair. There is a teeny tiny in-human being location with miniscule booths. The public is not allowed in, and even Sony doesn’t have a booth. But you know who does? Ikea.

Make feeling, for the reason that the Swedish furniture maker’s gaming assortment does search fairly fantastic!

According to our colleagues at Gizmodo Japan, although it would take at the very least thirty minutes to walk by means of the total clearly show flooring on the press working day, it only took five minutes to check out the present this year. Sega and Atlus have a booth as does Konami, SNK, and Capcom, but the present is, by Gizmodo Japan’s estimate, about 1/12 the dimensions.

A number of small booths make up this year's in-person portion of TGS 2021.

The TGS 2021 On the net show ground is rather compact.
Picture: ヤマダユウス型 | Gizmodo Japan

Most of the party hall isn’t booths, but alternatively, meeting rooms. The in-man or woman part does look to be more about having conferences and networking.

As pointed out over, the party is largely online—I suggest, the title of the show is Tokyo Recreation Show 2021 On the net. The inclusion of a vastly reduced exhibit ground is the Tokyo Match Show’s way of easing back again to ordinary. (I do question if the monumental booths of yore will return at the time the display will get back again to ordinary in the long term. Perhaps? Maybe not?)

A single shock, on the other hand, is that Ikea has a booth. More than the very last few yrs, the volume of gaming furnishings, primarily gaming chairs, on exhibit at TGS has amplified noticeably, so it’s not a entire shock to see Ikea. But taking into consideration how there is no PlayStation booth, Ikea putting in an physical appearance is surely noteworthy. Heck, it would be even if this have been a usual yr and a usual display.

This is a TGS initial for Ikea. Their booth is aspect of ASUS’ Republic of Gamers’ booth, which you’d be expecting since the gaming furniture line is a collaboration concerning the two corporations.

But in a calendar year in which the offline function is so diminished, just looking at an Ikea branded spot with their gaming furniture is a excellent indication of how severe the Swedish home furnishings corporation is about gaming.

For more pics, look at out Gizmodo Japan’s TGS clearly show ground photographs, as very well as its pictures of the Ikea booth.

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