Xbox and Adidas Team Up to Celebrate 20 Years of Play

Right now, Xbox announced a global partnership with adidas to celebrate our shared heritage of play and unveil our first console-inspired sneaker collaboration in honor of the 20th anniversary of Xbox.   

The collab features an exclusive new adidas Originals by Xbox sneaker — the Xbox 20th Forum Tech — with translucent inexperienced details inspired by the special version release of the initial Xbox console for the launch of Halo: Combat Evolved in 2001, marking the to start with-at any time generation of gaming at Microsoft. The adidas Forum Tech style balances nostalgia while embracing modern technology and is symbolic of how we glimpse at our personal Xbox history — celebrating the past 20 years and looking ahead to the limitless future of gaming.  

adidas Originals by Xbox - Xbox 20th Forum Tech

This is just the beginning of our partnership with adidas, and around the next few months we’ll continue to mark our 20th anniversary by launching supplemental sneakers influenced by past and present Xbox console generations, including the first-at any time sneaker available for purchase by our fans later this yr. Follow @Xbox on Twitter to remain tuned for the most up-to-date drops and ways to earn your incredibly individual pair of limited-edition sneakers. 

This collaboration kicks off the global launch of the “Always Performed In. Never Played Out” program, which celebrates popular eras of participate in about the previous two decades, across activity, gaming, and lifestyle and the magic that happens when we all consider time to play. As online games are meant to be played, shoes are meant to be performed in — from the concrete to the couch and further than.  

We’re energized to debut our start trailer titled “adidas Originals by Xbox – 20 Decades of Play” which celebrates the era of play most prevalent when we launched the to start with Xbox console in the early 2000s — skateboarding culture. Filmed and edited like a skate tape pulled straight from 2001, we abide by a group of close friends as they skate through their day in the Xbox 20th Discussion board Tech sneakers, pulling off tricks and participating in some Halo: Fight Evolved on the original Xbox.  

adidas Originals by Xbox - Xbox 20th Forum Tech

Thank you to our group for creating Xbox the most effective place to play with family members and pals across the world. We’re fired up to continue celebrating our 20th anniversary in partnership with you and adidas!